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Meeting Notes - April 13, 2004
Growing Shareholder Value through Brands
Speaker
Mich Bergesen, Senior Vice President,
Stern Stewart & Co. and Chief Executive of BrandEconomics
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Speaker Bio
Mich Bergesen has extensive experience on
brand strategy and its financial impact, having worked with multinational
corporations across Europe and North America to build shareholder value through
the adoption of EVA management techniques. He joined Stern Stewart in 1994,
holding executive positions with the firm in London and South Africa before
returning to New York to head BrandEconomics. He is the author of several
articles for academic journals, business magazines and the financial press,
covering EVA financial management, corporate finance, incentive compensation and
brand strategy. He is a regular speaker at management conferences and seminars,
and has been a visiting lecturer on business school MBA programs in Johannesburg,
London and New York.
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